New website is here!

Hall & Prior have launched a new website today that makes understanding aged care and finding a home easy.

"People often look for aged care at a time of crisis," explains Hall & Prior’s General Manager, Jennifer Grieve. We want to ensure that our website helps them find the support they need."

The site design is the culmination of years of research into accessibility principles for older people and the way they use the internet. It features large, clickable buttons, a friendly and approachable tone, the ability to enlarge the font size and reduces the need to scroll to find information. The site is also responsive and can be viewed on a smartphone or tablet.

"We’ve not only seen our website visits increase by over 55% in the last 12 months, but we’ve noticed a sharp increase in people visiting our site from a range of devices," says the Group’s Marketing Manager, Ellen Thurley.

"One of our aims was to make the site a go-to place for people looking for aged care. Even if our homes aren’t the right fit for them, we wanted it to be a place people could easily find the information they need to understand the application process and make an informed decision."


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